Monday, July 19, 2010

VS Medical Books

I will make a new sales division in my company this summer. The division will sell mainly medical books, journals and databases to hospitals, medical institutes, medical schools and doctors. To prepare for the new division, I will and must be busy this summer.

I know medical books. These books are very medical.
They are useful and difficult. Sometimes the pictures in the books are grotesque. And the most important character from the view point of book salesmen is that medical books are expensive.

Because my main customers were univesities in my carrer, medical customers are not familier for me. So, when I heard about the plan of making a new division and my moving there, I worried about it a little. But, it must be a great oppotunity for me to start a new business.

For the new business, I am reading some books about Japanese medical system. For not only Japan but also all developed countries, medical system is a big issue. Japanese system was designed in 1961, and basically has been unchanged. The character is the non-market price system controlled by the government, and the limitation of medical care within the medical insurance. In short, we have no choice. But, now, the old system has to be changed.

By the way, medical books are heavy. Please compare them with other kinds of books in a book store. You will feel medical books are like an iron dumbbell. The more I will sell books, the more macho I will be.