VS Branding in China

I read a Japanese economical book about the branding in China. This book treats the branding policy and tactics of global companies in China.
The examples this book treats are the car industry, the drink industry, the advertising industry and so on. I can learn a lot from these examples.

I can learn from this book that it takes a long time to spread the brand image. For example, Japanese has different images to Audi, BMW and HONDA in the car market.
For Japanese, the image of Audi is "reliable". BMW is "selective". HONDA is "unique". Each brand has their own character.
But for Chinese, these three companies have no difference. "Reliable" is the same image of them.
Why does Chinese think these companies have the same image? The author says Chinese people can't have the different images of each car companies now, because of the lack of the comsumer experience. For them, a car is a car. So, they don't have a special image for each cars.
To be more correct, they would have experienced the car without reliability made in their country. So, they would focus on the reliability of foreign makers.

For some Japanese, the image of Bentz is YAKUZA. Maybe, westerner is supplised that Bentz has such an image in Japan. But it's true. If you drive Bentz and change the lane, no car would interrupt you. I've never used my horn to Bentz in my life.